About Us

February 2020

Hello and a very warm welcome from everyone at Team fruitlab

The information in this section, ‘About Us’, is us telling you about us. This is a mission statement, a belief statement and a dream – for we are the dreamers of dreams and the wishers of wishes. As some dead dude once said, it is better to have loved and lost, than never to have loved at all.

We are based in London. There is often a smell of toast in the mornings and of a ye old man’s pub in the evening. That’s just the way we roll. The team has a broad range of skills and backgrounds. Some are good at pool (emphasis on some), some are good at Clash of Clans and quite a lot are bad at CS:GO. We have the utmost respect for all Players and all game developers, and we try and be fair and open in everything that we do. We are on Juice most of the day, we love a game or a quiz and are always up for a laugh about most things in life.


We had a dream. We had a dream that one day a platform would be created that treated gamers equally. A dream of a platform that put gamers first and corporate profits second. We had a dream that gamers from Mississippi to Macau would be able to come together as one and join a community that fostered togetherness and spirit.

No one can exactly be sure when or where it started, it could have been when we were sitting round a table drinking so much tea and coffee it induced a case of mania, though more likely it was that that time we went to the Red Lion and….. well you know. That dream manifested itself into fruitlab and was built as a partnership for all gamers based on the following principles:

  • Earning from your gameplay (but in a fair and transparent way)
  • Play games for fun and to win prizes (but mainly to win prizes)
  • Chatting to each other in a constructive and entertaining manner (but ban those that don’t know how to)

We, like so many others, love gaming – we love CoD, RDR, LoL, FIFA, CoC, GTA, FH4, Gran Turismo, Minecraft, RL, Brawl Stars, Escape from Tarkov – the list is long. We have been fortunate enough to meet a few people in the industry and we have thanked them all for their efforts in building these big title games – without their investment and creativity none of us would have been able to have enjoyed so many thousands of hours of gameplay.

The fruitlab ethos is focused on community, a community where all gamers can go to share their love of gameplay and to be rewarded for it on fair terms. We see fruitlab as a partnership – a partnership between all gamers and ourselves. By watching pre-roll video adverts, you generate advertising revenue, up to 75% of which we allocate to you, the Players, on fruitlab. You receive this in the form of PIPs, which you can then spend in the fruitlab Shop buying digital vouchers and merch. We believe this is a fair transaction for everyone – you watch and share your gameplay and you earn whilst doing it. At the same time, we earn in order to pay for the platform and to pay for the streaming of the videos to you. We are all in this together and we all have to look after the site to ensure that it works as it is meant to work – for the benefit of everyone. We have been fortunate to have welcomed a large number of content creators to fruitlab and equally lucky to have signed up a number of moderators to help with the running of the platform.

Please note that we have lofty ambitions - we have only just started our journey and we are looking forward to bringing a number of exciting new developments to you over the coming months and years. We have already taken so much input and direction from Players in the creation of fruitlab helping make it what it is today, and we would love to hear more.

That’s it from us for now… we hope you enjoy your gameplay!

Team fruitlab