Players that have created a FruitLab account receive their share of advertising revenue in the form of “PIPS” from their first view. The value of a PIP has been fixed at US$, at 10,000 PIPS to US$1. PIPs can be spent in the fruitlab shop. The amount of PIPs that are generated is driven by the amount of revenue that fruitlab can achieve – the more users and the more views we would hope that the amount of PIPs that we can generate per view would increase.
The number of PIPs on a video tells you how many PIPs that video has created for the fruitlab community – i.e. it tells you the number of PIPs that the Player watching the video has received plus the number of PIPs that the person who uploaded the video has received.